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What is Marketing?

The purpose of marketing is to attract an audience through high-quality messaging to the company's product or services. The goal of marketing is to deliver standalone value to prospects and consumers through content, with the long-term objective of demonstrating product value, strengthening brand loyalty, and increasing sales.


What are 5 benefits of marketing?

  • Identifies your Target Market.
  • Identifies your Competitors.
  • Defines your Unique Selling Position.
  • Supports ROI on Marketing Spend.
  • Sets out Strategy to Target Ideal Customers

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